THE DATA ECONOMY REPORT:

2017 EDITION

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THE BIG PICTURE

How are global businesses using data to drive innovation? And how is the role of the cloud evolving as we approach 2020?

DIGITAL & DATA TRANSFORMATION

Only 1 in 10 businesses are prepared for:

  • Unstructured Data
  • Internet of Things
  • General Data Protection Regulation
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DIGITAL & DATA TRANSFORMATION
THE DIGITAL GOLDRUSH

How much enterprise revenue is being driven through digital?

  • 27%
  • 47%
  • 67%
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THE DIGITAL GOLDRUSH
THE GREAT WORKLOAD DILEMMA

The highest percentage of applications run on-premises is found in:

  • Europe, Middle East & Africa
  • USA
  • Asia Pacific
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THE GREAT WORKLOAD DILEMMA
CLOUD - MIGRATIONS AND MISTAKES

A smart workload strategy enables time to be spent on:

  • Higher-value activities
  • Security enhancements
  • Adding applications
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CLOUD - MIGRATIONS AND MISTAKES

See what we discovered

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See the big picture
  • What percentage of your revenue can be attributed to digital technologies?

    0%
    100%
  • HOW OTHERS ANSWERED

    What percentage of your revenue can be attributed to digital technologies?

    Your answer50%
    Global average47%
  • PICK ALL APPLICABLE ANSWERS

    Which of the following digital solutions does your organization currently use?

  • HOW OTHERS ANSWERED

    Which of the following digital solutions does your organization currently use?

    Advertising or customer acquisition
    49%
    Communication with customers
    70%
    Management of customer records and purchase history
    72%
    Customer support
    69%
    Product/Service development
    64%
    Internal communications and employee management
    75%
    IoT Connected devices, sensors, wearables
    36%
    Real-time analytics of customer interaction or buying
    38%
    Other
    0%
    None of the Above
    1%
  • PICK ALL APPLICABLE ANSWERS

    What have been the primary drivers of your company converting to digital solutions?

  • HOW OTHERS ANSWERED

    What have been the primary drivers of your company converting to digital solutions?

    Need for faster innovation
    53%
    Customer demand
    49%
    Competition
    46%
    Creating cost savings
    51%
    Internal pressure from management
    27%
    New business models
    47%
    New customer acquisition
    43%
    Other
    0%
  • What proportion of your applications are run on the following solutions today?

    Public cloud
    Traditional on-premises IT
    Private cloud
    SaaS
    Please note that your proportion can exceed 100% if you run applications in a hybrid manner across solutions.
  • HOW OTHERS ANSWERED

    What proportion of your applications are run on the following solutions today?

    Public cloud Traditional on-premises IT Private cloud SaaS
    Your answer 50% 50% 50% 50%
  • What proportion of your storage is run on the following solutions today?

    Public cloud
    Traditional on-premises IT
    Private cloud
    SaaS
    Please note that your proportion can exceed 100% if some data is stored in more than one place.
  • HOW OTHERS ANSWERED

    What proportion of your storage is run on the following solutions today?

    Public cloud Traditional on-premises IT Private cloud SaaS
    Your answer 50% 50% 50% 50%
  • PICK ALL APPLICABLE ANSWERS

    What do you see as the primary benefits of the public cloud for your organization?

  • HOW OTHERS ANSWERED

    What do you see as the primary benefits of the public cloud for your organization?

    Availability
    50%
    Performance
    43%
    Agility
    33%
    Security
    40%
    Cost
    54%
    Ease of use
    50%
    Other
    0%
  • PICK ALL APPLICABLE ANSWERS

    What do you see as the primary drawbacks of the public cloud for your organization?

  • HOW OTHERS ANSWERED

    What do you see as the primary drawbacks of the public cloud for your organization?

    Availability
    20%
    Performance
    23%
    Agility
    21%
    Security
    47%
    Cost
    29%
    Ease of use
    21%
    Other
    1%
  • Has your organization ever moved workloads to a public cloud solution, then needed to return it to on-premises?

  • HOW OTHERS ANSWERED

    Has your organization ever moved workloads to a public cloud solution, then needed to return it to on-premises?

    40%Yes
    60%No
  • THAT’S ALL FOLKS!

    Be sure to download the full survey for even more insights.

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